Arizona Public Radio | Your Source for NPR News
Play Live Radio
Next Up:
0:00
0:00
0:00 0:00
Available On Air Stations

From Direct Mail to 'America's Right Turn'

Richard Viguerie is considered the "funding father" of the conservative movement. In the 1970s and 80s he pioneered direct mail political fundraising. He is a co-author of America's Right Turn: How Conservatives Used New and Alternative Media to Take Power. He now heads the organization American Target Advertising Inc.

Copyright 2004 Fresh Air