Twitter says it will no longer allow advertisers on its site who deny the scientific consensus on climate change. The company said in a statement outlining its new policy that “ads shouldn’t detract from important conversations about the climate crisis.”
The announcement coinciding with Earth Day came hours before the European Union agreed upon a deal requiring big tech companies to vet their sites more closely for hate speech, disinformation and other harmful content.
Twitter said it would provide more information in the coming months on how it plans to provide “reliable, authoritative context to the climate conversations” its users engage in.
Twitter already has a dedicated climate topic on its platform.