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Will AI search engines lead to the death of the website? Some fear they will

By Bobby Allyn
Published May 24, 2024 at 1:07 PM MST

Online publishers fear the rise of AI search will lead to a drastic drop in traffic to websites, fundamentally disrupting how the internet economy operates.

Copyright 2024 NPR

Copyright 2025 NPR

Bobby Allyn
Bobby Allyn is a business reporter at NPR based in San Francisco. He covers technology and how Silicon Valley's largest companies are transforming how we live and reshaping society.
See stories by Bobby Allyn