An important contribution to quality public radio is made by businesses throughout the region who provide funds to underwrite programs broadcast on KNAU.
Underwriting singles you out
Underwriting on KNAU places you, your product or service in a unique position by clearly separating your name from the clutter inherent in commercial advertising. 88% of NPR listeners say their opinion of a company is more positive when they discover the company supports public radio.
You can reach a specific target audience
KNAU offers you the chance to sponsor one or more programs, allowing you the freedom to select the programing that will reach your segment of the market with the greatest potential. When asked to name companies that support NPR, 51% of listeners recall at least one.
Underwriting identifies your company as socially aware
An association with KNAU, and with our long-standing reputation for social responsibility, identifies your company as a civic- and community-minded organization with an interest in the public that goes beyond simply selling a product or service.
All underwriting spots are read by KNAU hosts in order to blend with the tone of public radio. Listeners will hear your sponsorship as a seamless part of the programming they enjoy and your message will air in a clutter-free, non-commercial environment.
Find out more. Email our Underwriting Department, or call 800-523-5628.