The Sedona International Film Festival is proud to present the “Healthcare vs. Healing” film series at the Alice Gill-Sheldon Theatre, continuing Monday, Nov. 10 with a special screening of “The C Word” at 4:00 p.m.

The message is simple, life-changing, radical: we can beat cancer before cancer beats us.

“The C Word” humorously aims its zoom lens at the multi-level, systematic failings of our society: habits that predispose us to disease, western medicine's fixation on treatment instead of addressing the root causes of our ailments, and a giant machine in place, aided by the media, that wants to keep the conversation exactly as it is now – a loop fueled by good intentions and LOTS of money, that is resistant to change. The film then turns its lens 180 degrees to reveal a new way.

Catalytic in its revelations, “The C Word” is also an indictment of a trillion-dollar processed food industry that thrives while we get sick, leaving us, and especially our underserved communities, undernourished and overweight. The perpetrators of a dangerous economic model that chooses profit over people and turns our bodies into breeding grounds for disease.

At its heart are two powerful, parallel journeys: one from celebrated French neuroscientist and cancer revolutionary Dr. David Servan-Schreiber, the other from the film's own director, Meghan L. O'Hara. After braving the wild trip from diagnosis to wellness, Meghan joins forces with David in a new movement that dares us to stand up and reclaim our health.

Employing the ‘Keep it Simple Stupid’ ethos – the new question becomes: if 70% of cancer deaths are preventable … what are we waiting for?

New truths revealed and rock our world when it comes to our understanding and battle against cancer. It’s time for cancer to be afraid of us.

“The C Word” will be shown at the Alice Gill-Sheldon Theatre on Monday, Nov. 10 at 4:00 p.m. Tickets are $12 general admission, or $9 for Film Festival members. For tickets and more information, please call 928-282-1177. Both the theatre and film festival office are located at 2030 W. Hwy. 89A, in West Sedona. For more information, visit: www.SedonaFilmFestival.org.