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Insurer Sees Profits in Covering Obesity Treatment

By Patti Neighmond
Published October 20, 2004 at 9:00 PM MST

Starting next spring, Blue Cross/Blue Shield of North Carolina will offer some of the most extensive coverage for obesity treatment in the nation. The insurer is betting that the cost of helping people slim down will be lower than that of treating obesity-related diseases. NPR's Patricia Neighmond reports.

Copyright 2004 NPR
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Patti Neighmond
Award-winning journalist Patti Neighmond is NPR's health policy correspondent. Her reports air regularly on NPR newsmagazines All Things Considered, Morning Edition, and Weekend Edition.
See stories by Patti Neighmond