The Sedona International Film Festival is proud to join theaters around the world for a global theatrical premiere event: “Nothing But A Winner” on Thursday, July 31 at the Mary D. Fisher Theatre.

“Nothing But A Winner” chronicles the rise of the greatest college football program in the history of the sport — the University of Alabama Crimson Tide. But behind the ruthless competition in the Southeastern Conference and Alabama’s staggering number of National Championships lies a deeper story: the making of men.

At the heart of Alabama’s dynasty are two coaching giants — Bear Bryant and Coach Nick Saban — who, in very different eras, built a culture defined not just by winning, but by relentless transformation.

Bryant, coaching during the height of the Civil Rights Movement, led the charge to integrate the team in the deeply segregated South, setting a precedent that would ripple far beyond football. Decades later, Saban would inherit and evolve that culture, demanding total commitment from young athletes and entrusting his program’s future to its first Black freshman starting quarterback on the sport’s biggest stage.

Told through the first-hand accounts of players who lived it, “Nothing But A Winner” reveals how Alabama’s program forged unrefined 18-year-olds into disciplined leaders, where overcoming obstacles off the field fuels greatness on it. Spanning generations, social upheavals and championship runs, one thing remains the same — at Alabama, if you buy in to this process, you’re destined to be nothing but a winner.

“Nothing But A Winner” will be shown at the Mary D. Fisher Theatre on Thursday, July 31 at 7:00 p.m.

Tickets are $12 general admission, or $9 for Film Festival members. For tickets and more information, please call 928-282-1177. Both the theatre and film festival office are located at 2030 W. Hwy. 89A, in West Sedona. For more information, visit: www.SedonaFilmFestival.org.