Join Purina, High Country Humane, and Mother Road Brewing Company as we celebrate the kickoff of the Raise a Pint for Pets partnership and fundraiser.

From April 10 through May 10, each pint of Perpetual Joy purchased at Mother Road Brewing Company will trigger a $2.00 donation to High Country Humane, with $1.00 coming from Mother Road Brewing Company and the other $1.00 from Purina.

On Wednesday, April 10, bring your pup and come enjoy:
🍻Samplings of Mother Road Brewing's Perpetual Joy
🏆Giveaways from Mother Road Brewing Company and Purina
🐶 The opportunity to adopt a pet from High Country Humane

Perpetual Joy by Mother Road Brewing Company is a fruity and refreshing straw-colored, crystal-clear American Lager, brewed in collaboration with Purina. It’s a beer that captures the essence of our ideals: Perpetuating Better Living and Finding Joy in the
Adventure.

High Country Humane, the City of Flagstaff and Coconino County's Official Animal Shelter, provides care to 3,600 homeless pets annually. Celebrating 5 years of Animal Welfare Elevated in 2024, HCH's mission is to transform lives by providing exceptional animal care and adoption services, supporting and strengthening the bond between pets and people, and advocating for the well-being of all animals.

Purina’s ‘Raise a Pint for Pets’ program was first launched in 2017 in St. Louis, where a partnership with local brewer Urban Chestnut Brewing Company began raising funds for area shelters. The company has expanded the program to its factory markets in recent years, including a partnership between the company’s manufacturing facility in Hartwell, Georgia and Southern Hart Brewing Company. Purina has operated in Flagstaff since 1975 making some of the most trusted dog and cat food brands, including Beneful, Friskies and Pro Plan, and employing more than 330 local associates.